plant based hub

Atlante Observatory dedicated to vegan world.

Plant-based Hub was created to meet the demand of a dedicated platform with global news and a special attention for the Italian market. It Includes sector news, trends, interviews to plant-based experts and much more… to dream of a green future together!

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News from the world: Sustainability

8 November 2022

What impact does our diet have on the environment? A study has calculated the impact of a vegetarian or vegan diet on reducing food consumption. These are the results:

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News from the world

26 October 2022

The Dutch city of Haarlem will be the first in the world to ban the advertising of meat products. The ban will come into effect in 2024 and will cover a list of products with a high climate impact, including […]

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Who are the consumers of meat alternatives?

27 October 2022

Men and womenof all ages (particularly millennials) Attentive to environmental, health and/or animal welfare issues* 90% of them also consume meat**. The largest consumer base are flexitarians: as manyas 46% of European consumers claim to have reduced their meat consumption […]

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News from Italy: Market Data

8 November 2022

The growth of the Italian plant-based market was confirmed again this year, when it reached a total value of €588 million (NielsenIQ, a.t. July 2022). Alternatives to chilled meat are confirmed as the product segment driving the category’s growth: they […]

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Market Focus: high protein vegetable drinks

25 October 2022

The global market for plant-based protein drinks is worth over $14 billion and continues to grow rapidly. At the same time, consumers are increasingly aware of the importance of a balanced diet and are looking for plant-based products that are […]

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Atlante launches Go For Fit plant-based protein drinks

8 November 2022

In line with the protein trend, our R&D department has developed the Go For Fit brand of high protein plant-based drinks, available in natural and cocoa flavours. These drinks are rich in vegetable protein, lactose-free and low in salt. They […]

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Vegamo assortment is expanding: the fresh burger is now on the shelves

30 August 2022

Meat alternatives market continues to grow In 2022 the plant-based market in Italy keeps growing and reached €588 Million value (NielsenIQ, MAT July 2022). Chilled meat alternatives are confirmed as the segment that drives the growth of the category: they […]

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High protein and plant based? It can be done!

29 August 2022

The consumer base for plant-based drinks in Italy continues to expand “Atlante entered this market around 25 years ago. We were the first in Italy to unlock these products, which were initially designed exclusively for people with intolerances and sold […]

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THE INNOVATIVE PLANT HEROES LINE IS BORN

23 May 2022

In May, Plant Heroes’ Belli Freschi range – a highly innovative assortment of fifth-generation products ­– will arrive to the shelves of Esselunga. Our aim was to offer the market a fresh meat-free range that fully satisfies consumers looking for […]

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SPECIAL PRECISION FERMENTATION

23 May 2022

Precision fermentation enables the production of purified proteins using genetically modified microorganisms (yeasts, bacteria, algae). •Fermentation is a widely tested production process (e.g. in the production of antibiotics). Microorganisms, when placed under suitable conditions and modified with the introduction of […]

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