plant based hub

Atlante Observatory dedicated to vegan world.

Plant-based Hub was created to meet the demand of a dedicated platform with global news and a special attention for the Italian market. It Includes sector news, trends, interviews to plant-based experts and much more… to dream of a green future together!

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Vegamo assortment is expanding: the fresh burger is now on the shelves

30 August 2022

Meat alternatives market continues to grow In 2022 the plant-based market in Italy keeps growing and reached €588 Million value (NielsenIQ, MAT July 2022). Chilled meat alternatives are confirmed as the segment that drives the growth of the category: they […]

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High protein and plant based? It can be done!

29 August 2022

The consumer base for plant-based drinks in Italy continues to expand “Atlante entered this market around 25 years ago. We were the first in Italy to unlock these products, which were initially designed exclusively for people with intolerances and sold […]

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THE INNOVATIVE PLANT HEROES LINE IS BORN

23 May 2022

In May, Plant Heroes’ Belli Freschi range – a highly innovative assortment of fifth-generation products ­– will arrive to the shelves of Esselunga. Our aim was to offer the market a fresh meat-free range that fully satisfies consumers looking for […]

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SPECIAL PRECISION FERMENTATION

23 May 2022

Precision fermentation enables the production of purified proteins using genetically modified microorganisms (yeasts, bacteria, algae). •Fermentation is a widely tested production process (e.g. in the production of antibiotics). Microorganisms, when placed under suitable conditions and modified with the introduction of […]

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THE HISTORY OF MEAT ALTERNATIVES

23 May 2022

Meat alternatives have ancient origins: Tofu originated in China around 2000 years ago, under the Han dynasty. Soy milk was curdled with salt or acid to form curds, which were then pressed into white blocks. As the recipe spread to […]

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THE ITALIAN MEAT ALTERNATIVES MARKET IS ON THE RISE

17 March 2022

NIELSEN YEAR-END RELEASE Thanks to the increasing number of flexitarians, vegetarians and vegans, and the push of the country’s distribution, meat alternatives performed exceptionally in Italy in 2021. The fresh segment (main meals, tofu and seitan) grew by +29%, for […]

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STEPS TOWARDS ENVIRONMENTAL PROTECTION

17 March 2022

On February 8, 2022, the Chamber of Deputies approved a constitutional reform for the protection of the environment. Dario Lavagna, Atlante’s Plant Based Business Unit Manager, commented on this very important result. «The Republic of Italy now has a green […]

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BEYOND SOY: THE TREND OF ALTERNATIVE PROTEINS

17 March 2022

The link between soybean crops and deforestation has changed consumer perceptions of soy-based products. Attention to the environment is, in fact, one of the main drivers behind the purchase of plant-based products. Though soy plantations are one of the main […]

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THE NUMBER OF FLEXITARIAN CONSUMERS IS ON THE RISE

17 March 2022

The number of flexitarians around the world is growing. As many as 40% of global consumers say they are actively reducing their meat intake. Who are these consumers? Many of them are very young (gen Z) and passionate about sustainability […]

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ATLANTE LAUNCHES NEW VEGAMO SPINACH DAISIES

18 January 2022

Atlante has a great experience in the plant-based world and through the years has developed a wide assortment of milk and meat alternatives in line with market trends and consumer needs. In 2021, Nielsen data confirm the positive trend in […]

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