Plant Based
Hub
Atlante Observatory dedicated to vegan world.
Plant-based Hub was created to meet the demand of a dedicated platform with global news and a special attention for the Italian market. It Includes sector news, trends, interviews to plant-based experts and much more… to dream of a green future together!
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New consumer food trends: sustainability, artisan foods and food waste reduction purchases
7 June 2023
2023 will see the food sector continue its trend towards the reduction of waste food and good, healthy, simple and sustainable foods.
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Atlante and Vivera launch the first plant-based alternative to salmon fillet on the Italian market
30 May 2023
Vivera line in Italy expands with a new product ready to revolutionise the market of meat alternatives. Atlante is proud to announce the launch of “No-Salmon” branded Vivera.
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The Italy 2023 case: food waste decreases by 12%
24 May 2023
Food waste is a complex phenomenon involving producers, distributors and consumers. According to the latest survey conducted by Waste Watcher , most waste (53%) occurs at home: the foods that Italians throw away the most are fruit, vegetables, bread and […]
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Cellular agriculture: where we are and future prospects
18 May 2023
The climate emergency due to anthropogenic causes and the growing need for food, primarily protein, due to the increase in the world population are stimulating the food industry to find innovative solutions that have a lower impact on the natural […]
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Can Soya production (and Vegans) be held responsible for deforestation?
12 April 2023
The issue of deforestation linked to soyabean production has been the subject of debate and controversy for many years. Vegans and their plant-based diet, in particular soya consumption have been, either directly or indirectly blamed for deforestation. The reality is […]
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The trend for edible insects: a food source for all?
30 March 2023
Edible insects, relationship with a plant-based diet and the Entovegan concept; the danger to the environment due to the introduction of foreign species in non-native locations and farming energy costs Are foods containing edible-insects chosen by vegan consumers? Foods […]
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Labelling of meat alternatives: a damaging legislative proposal for all
22 March 2023
On 29 December 2022, Mirco Carloni, the President of the Agriculture Commission of the Chamber of Deputies, presented a bill proposing a ban on the use of meat-related names for plant-based products. This proposed that terms such as ‘burger’ or […]
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Fighting food waste through healthy eating education
10 March 2023
The fight against food waste and the adoption of a healthy, balanced diet are two issues that are closely connected. A concrete and immediate solution is needed to counter the impact of excess waste has on our economy, the environment […]
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Tofu: increasingly appreciated by italian consumers
2 March 2023
Tofu has been the first ‘meat alternative’ to emerge and has its roots in a very ancient tradition. The first recipes were created around 2,000 years ago in China, under the Han dynasty. Soy milk was curdled with salt or […]
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Vegetable drinks: a market in continuous growth
23 February 2023
The growth of the vegetable drinks market continues. Increasingly people are choosing to avoid dairy products or are looking for more sustainable alternatives with the growth in consumer demand being the key driving force in this sector. The target group […]
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Vegamo: a brand that’s always in step with the times
23 February 2023
Vegamo was created by Atlante in 2016 and is now the leading brand for plant-based alternatives in the world of discount stores. Over the years, we have built a wide assortment designed to meet everyone’s needs, from products that taste and […]
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Anche quest’anno ottimi risultati per la campagna Veganuary
10 February 2023
Veganuary è un movimento globale che incoraggia le persone a provare uno stile di vita vegano per il mese di gennaio. Il movimento è stato lanciato nel 2014 con l’obiettivo di sensibilizzare le persone sui vantaggi per la salute, per […]
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Plant Heroes welcomes chic fillet as part of its expanding assortment
30 January 2023
The market for meat alternatives continues to grow In Italy, the value of plant-based products exceeded €628 million in 2022 (+10% compared to over €570 million in 2021). Plant-based beverages account for almost half this amount (46%, for a value […]
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News from the world: Sustainability
8 November 2022
What impact does our diet have on the environment? A study has calculated the impact of a vegetarian or vegan diet on reducing food consumption. These are the results:
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News from the world
26 October 2022
The Dutch city of Haarlem will be the first in the world to ban the advertising of meat products. The ban will come into effect in 2024 and will cover a list of products with a high climate impact, including […]
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Who are the consumers of meat alternatives?
27 October 2022
Men and womenof all ages (particularly millennials) Attentive to environmental, health and/or animal welfare issues* 90% of them also consume meat**. The largest consumer base are flexitarians: as manyas 46% of European consumers claim to have reduced their meat consumption […]
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News from Italy: Market Data
8 November 2022
The growth of the Italian plant-based market was confirmed again this year, when it reached a total value of €588 million (NielsenIQ, a.t. July 2022). Alternatives to chilled meat are confirmed as the product segment driving the category’s growth: they […]
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Market Focus: high protein vegetable drinks
25 October 2022
The global market for plant-based protein drinks is worth over $14 billion and continues to grow rapidly. At the same time, consumers are increasingly aware of the importance of a balanced diet and are looking for plant-based products that are […]
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Atlante launches Go For Fit plant-based protein drinks
8 November 2022
In line with the protein trend, our R&D department has developed the Go For Fit brand of high protein plant-based drinks, available in natural and cocoa flavours. These drinks are rich in vegetable protein, lactose-free and low in salt. They […]
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Vegamo assortment is expanding: the fresh burger is now on the shelves
30 August 2022
Meat alternatives market continues to grow In 2022 the plant-based market in Italy keeps growing and reached €588 Million value (NielsenIQ, MAT July 2022). Chilled meat alternatives are confirmed as the segment that drives the growth of the category: they […]
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High protein and plant based? It can be done!
29 August 2022
The consumer base for plant-based drinks in Italy continues to expand “Atlante entered this market around 25 years ago. We were the first in Italy to unlock these products, which were initially designed exclusively for people with intolerances and sold […]
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THE INNOVATIVE PLANT HEROES LINE IS BORN
23 May 2022
In May, Plant Heroes’ Belli Freschi range – a highly innovative assortment of fifth-generation products – will arrive to the shelves of Esselunga. Our aim was to offer the market a fresh meat-free range that fully satisfies consumers looking for […]
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SPECIAL PRECISION FERMENTATION
23 May 2022
Precision fermentation enables the production of purified proteins using genetically modified microorganisms (yeasts, bacteria, algae). •Fermentation is a widely tested production process (e.g. in the production of antibiotics). Microorganisms, when placed under suitable conditions and modified with the introduction of […]
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THE HISTORY OF MEAT ALTERNATIVES
23 May 2022
Meat alternatives have ancient origins: Tofu originated in China around 2000 years ago, under the Han dynasty. Soy milk was curdled with salt or acid to form curds, which were then pressed into white blocks. As the recipe spread to […]
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THE ITALIAN MEAT ALTERNATIVES MARKET IS ON THE RISE
17 March 2022
NIELSEN YEAR-END RELEASE Thanks to the increasing number of flexitarians, vegetarians and vegans, and the push of the country’s distribution, meat alternatives performed exceptionally in Italy in 2021. The fresh segment (main meals, tofu and seitan) grew by +29%, for […]
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STEPS TOWARDS ENVIRONMENTAL PROTECTION
17 March 2022
On February 8, 2022, the Chamber of Deputies approved a constitutional reform for the protection of the environment. Dario Lavagna, Atlante’s Plant Based Business Unit Manager, commented on this very important result. «The Republic of Italy now has a green […]
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BEYOND SOY: THE TREND OF ALTERNATIVE PROTEINS
17 March 2022
The link between soybean crops and deforestation has changed consumer perceptions of soy-based products. Attention to the environment is, in fact, one of the main drivers behind the purchase of plant-based products. Though soy plantations are one of the main […]
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THE NUMBER OF FLEXITARIAN CONSUMERS IS ON THE RISE
17 March 2022
The number of flexitarians around the world is growing. As many as 40% of global consumers say they are actively reducing their meat intake. Who are these consumers? Many of them are very young (gen Z) and passionate about sustainability […]
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ATLANTE LAUNCHES NEW VEGAMO SPINACH DAISIES
18 January 2022
Atlante has a great experience in the plant-based world and through the years has developed a wide assortment of milk and meat alternatives in line with market trends and consumer needs. In 2021, Nielsen data confirm the positive trend in […]
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Atlante takes part in VEGANUARY 2022
13 January 2022
Atlante has always been committed to sustainability and animal welfare. We are taking part in Veganuary for the second consecutive year with the brand Vegamo. Veganuary is a global challenge that inspires people to follow a plant-based diet for the […]
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Atlante drives innovation in the plant-based aisle with its organic seitan and meat-free frankfurters Vegamo
15 October 2021
Plant-based a growing trend The demand for meat alternatives is constantly growing. In particular, around 27% of consumers in the world say they regularly buy plant-based substitutes for meat and in Italy there was a growth in value of 26% […]
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Atlante launches a new soya yoghurt in the netherlands
28 July 2021
Plant-based yoghurt: a trending product The plant-based market is currently experiencing a boom in sales and vegan yoghurt is now a global trend. The overall plant-based yoghurt market was valued 2 billion USD in 2020 and has an estimated CAGR […]
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