plant based hub

Atlante Observatory dedicated to vegan world.

Plant-based Hub was created to meet the demand of a dedicated platform with global news and a special attention for the Italian market. It Includes sector news, trends, interviews to plant-based experts and much more… to dream of a green future together!

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News from the world: Sustainability

8 November 2022

What impact does our diet have on the environment? A study has calculated the impact of a vegetarian or vegan diet on reducing food consumption. These are the results:

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News from Italy: Market Data

8 November 2022

The growth of the Italian plant-based market was confirmed again this year, when it reached a total value of €588 million (NielsenIQ, a.t. July 2022). Alternatives to chilled meat are confirmed as the product segment driving the category’s growth: they […]

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Atlante launches Go For Fit plant-based protein drinks

8 November 2022

In line with the protein trend, our R&D department has developed the Go For Fit brand of high protein plant-based drinks, available in natural and cocoa flavours. These drinks are rich in vegetable protein, lactose-free and low in salt. They […]

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