Market Focus: high protein vegetable drinks
25 October 2022
The global market for plant-based protein drinks is worth over $14 billion and continues to grow rapidly. At the same time, consumers are increasingly aware of the importance of a balanced diet and are looking for plant-based products that are nutritionally equivalent to animal-based versions. The main focus is on protein*, with a high-protein market that is worth more than $27 billion and is expected to continue to grow in the coming years.