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THE INNOVATIVE PLANT HEROES LINE IS BORN

23 May 2022

In May, Plant Heroes’ Belli Freschi range – a highly innovative assortment of fifth-generation products ­– will arrive to the shelves of Esselunga. Our aim was to offer the market a fresh meat-free range that fully satisfies consumers looking for the flavour of meat in a sustainable product.

These products are meat-like in taste and texture and based on pea protein (which is emerging as the main alternative base in the non-soybean legume group). Products in this line are produced and immediately shipped to stores for freshness. All recipes are soya, gluten and allergen-free. Furthermore, the Plant Heroes range is produced in Italy with high hygiene and quality standards.