Introducing an absolute novelty on the Italian market: Vivera plant-based drumsticks have arrived

15 January 2024

Atlante attends Marca 2024 with a special focus on meat alternatives

The 2024 edition of the Marca trade fair in Bologna offers us a unique opportunity to showcase our new products. The plant-based category is crucial for Atlante, and over the years, we have developed an extensive range of dairy and meat alternatives, aligning with the evolution of the market and consumer needs. This includes creating private label and own-brand projects. This year at Marca, we will feature our Plant-based Bistrot, where our Chef will present our delicious plant-based products in creative ways. Join us on January 16 and 17 at stand C74, Hall 25!

Vivera plant-based drumsticks: an absolute novelty

Vivera Cosciotti Atlante

Marca 2024 is a special occasion for us as we unveil this year’s new plant-based products for the first time: plant-based drumsticks from the Dutch company Vivera, which specialises in the production of plant-based foods and is a market leader in Northern Europe. This is a unique, innovative, and extremely versatile product, offering amazing taste to consumers wishing to reduce their environmental impact. High in protein and enriched with vitamins B12 and iron, Vivera plant-based drumsticks are a nutritious meat alternative. However, it’s the taste that truly captures the hearts of consumers—they offer a stunning replication of classic chicken drumsticks, boasting a slight spiciness that mirrors the beloved meat version.

The Vivera brand in Italy: a complete and innovative assortment

For years, we have been the exclusive distributor of the Vivera range in Italy. Vivera is a globally recognised brand and a market leader in Northern Europe. Behind the Vivera philosophy is the desire to make eating habits more sustainable for the environment by reducing meat consumption. Vivera offers a wide range of tasty meat alternatives that faithfully reproduce the flavour and texture of meat and fish. In Italy, we sell a complete range of highly innovative products through a website, as well as Instagram and Facebook pages for Italian consumers.