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Natasha Linhart recognised as most successful Greek Export Partner
31 March 2023
Atlante honoured as most virtuous player in the food sector at the prestigious Export Summit in Thessaloniki
Natasha Linhart, CEO of Atlante, a strategic partner in the retail sector with a staff of 100 and a turnover of 215 million euros, was the guest of honour at the ninth edition of the prestigious Export Summit held in Thessaloniki, Greece. This is an annual event organized by the Greek Exports Association. It includes a Hall of Fame of Greek export players to honour and reward the most virtuous and successful partners.
“In Italy, Greek yogurtis a very successful segment. It is worth 16% of the total yogurt segment and grew by 5.7% last year. We feel that we are key players in this achievement as we are one of the leading distributors of Greek Mdd yogurt and serve major retailers in organized distribution thanks to our partnership with Kri Kri” said Atlante CEO Natasha Linhart.
“In 2022, Greece’s export activity,reached unprecedented levels with positive feedback for both the economy and our development. This could not have happened without our closest partners abroad,” said KriKri, a Greek company that partners with Atlante.“It is thanks to them that we have performed so well. This year’s Export Summit is honouring our most important partner, Atlante, with whom we have a very close working relationship and have built a real success story. It was an immediate choice for us to name Atlante as our partner to honour at this event.”
Atlante is the market leader for Greek specialty products. It stands out from its competitors in the Italian landscape as a driver of innovation in imports and exports by launching new flavours and products that attract millions of consumers who love specialty yogurt, Feta, and ice cream with authentically Greek characteristics.
The success of Greek yogurt has also driven the entry into the frozen world: from 2020 Atlante will be present in the Italian retail market with an innovative proposal of 100% Greek yogurt ice creams.
2022 was a successful season for the ice cream category for Atlante, with +38% growth in value and +29% in volume for our pot and stick range.
The Greek yoghurt ice-cream biscuits and which will also be launched in 2023: a novelty for Greek yoghurt curiosity seekers and enthusiasts that complements the range and intercepts the growth trend of frozen cookies.
“In 5 years, we have collaboratively launched 115 new products, divided between 8 MDDs, 2 new brands and the KRIKRI brand, which can be found on the shelves of supermarkets and retailers throughout Italy. Alongside our Greek partners, we have developed new flavours, introduced lactose-free options, innovated formats and brought successful novelties such as Greek yogurt ice cream to the Italian market!”