Atlante
News
Fresh, Greek, Renewed: KRI KRI Greek Frozen Yogurt
12 August 2025
In 2020, Atlante introduced KRI KRI Greek Frozen Yogurt to the Italian market, bringing an innovative and distinctive product to supermarket shelves: an authentic Greek frozen yogurt, made in Greece, combining creaminess, freshness, and lightness. In just a few years, KRI KRI Greek Frozen Yogurt has won over Italian consumers, becoming a go-to choice for those seeking a lighter yet indulgent alternative to traditional ice cream.
Today, the brand unveils a new visual identity that strengthens its personality and invites consumers on a journey of taste, simplicity, and authenticity.
A minimalist design inspired by Greece
The new packaging of KRI KRI Greek Frozen Yogurt stands out for its minimalist and evocative design, telling the Mediterranean story of the product with subtle elegance. The packs feature clean, essential illustrations inspired by the landscapes and architecture of the Greek islands, evoking all the brightness and lightness of a summer by the sea.
Each flavour is paired with a distinctive colour palette, simple yet instantly recognisable, helping to build a strong, coherent visual identity across the range. The result is a modern, harmonious graphic language, full of meaning and designed to enhance product quality while standing out clearly on the shelf.
Authentic Greek yogurt: the ingredient that makes the difference
Beyond its visual appeal, the true strength of KRI KRI Greek Frozen Yogurt lies in its core ingredient: genuine Greek yogurt, crafted according to tradition and produced directly in Greece by the No.1 yogurt producer in the country*. This is not just an inspiration, but a traceable origin that gives the product its full, authentic flavour and deep-rooted identity.
It’s this authenticity that makes KRI KRI Greek Frozen Yogurt unique: a dessert that doesn’t try to be anything else, proudly celebrating its Greek heritage.
A lighter option for balanced indulgence
The rebrand also serves to highlight the qualities that have made KRI KRI Greek Frozen Yogurt so appreciated. It’s made for those who want to look after themselves without giving up on taste: delicious, fresh, and light. Aligned with today’s food trends, it’s a conscious yet rewarding choice—ideal for any moment of the day.
Indulgence, the Greek way
The new positioning of KRI KRI Greek Frozen Yogurt is rooted in a simple idea: pleasure doesn’t have to be complicated. It should be authentic, light, real. And when it’s grounded in a rich culture like Greece’s, it becomes something more—a daily experience to enjoy naturally and effortlessly.
The clean design, nature-inspired tones and visual cues from the Aegean islands are not just aesthetic choices; they reflect a Mediterranean lifestyle, built on balance, simplicity, and small moments of wellbeing. Every pack is an invitation to escape, every spoonful a taste of summer.
A frozen yogurt that’s modern, authentic, and instantly recognisable
With its refreshed look, KRI KRI Greek Frozen Yogurt now appears on Italian shelves with a strong and distinctive identity—one that clearly communicates its values: authentic ingredients, balanced indulgence, and a visual personality that speaks the language of flavour and wellbeing.
A contemporary frozen yogurt, crafted for those who love to take care of themselves in simple, everyday moments of pleasure.
KRI KRI Greek Frozen Yogurt. Indulgence, the Greek way.
*Based on Circana InfoScan sales volume data for the Greek market for 2024, combined with Kri Kri S.A. data for all self-produced yogurt products in the Greek market.
