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Private label: la GDO UK supera il 52% di quota e punta su valore e fiducia
8 July 2025
Private label exceeds 54% in UK grocery: retailers invest in own-brand strategies
In the UK, private label products accounted for over 54% of grocery sales by value and 63% by volume in 2023 (source: NielsenIQ).
A trend that confirms what many in the industry have already observed: private label is no longer just a price-driven alternative, but a key pillar in retail strategy — supporting differentiation, customer loyalty, and alignment with evolving food lifestyles.
Major UK retailers — from Tesco and Sainsbury’s to Aldi and Lidl — are expanding their own-brand ranges with increasingly segmented lines: premium, plant-based, healthy, and convenience.
For companies developing own-brand assortments across different markets, the UK remains a valuable benchmark and source of insight.
