Private label: la GDO UK supera il 52% di quota e punta su valore e fiducia

Private label takes the lead in UK grocery: why retailers are prioritising own-label products on shelf

8 July 2025

Private label exceeds 54% in UK grocery: retailers invest in own-brand strategies

In the UK, private label products accounted for over 54% of grocery sales by value and 63% by volume in 2023 (source: NielsenIQ).
A trend that confirms what many in the industry have already observed: private label is no longer just a price-driven alternative, but a key pillar in retail strategy — supporting differentiation, customer loyalty, and alignment with evolving food lifestyles.

Major UK retailers — from Tesco and Sainsbury’s to Aldi and Lidl — are expanding their own-brand ranges with increasingly segmented lines: premium, plant-based, healthy, and convenience.
For companies developing own-brand assortments across different markets, the UK remains a valuable benchmark and source of insight.

Read the full article on Atlante UK