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New 500g Format for Atlante’s Lactose-Free 0% Fat Greek Yogurt

31 July 2025

Greek innovation designed for everyday wellbeing

With over ten years of expertise in Greek products, Atlante expands its range with a new addition designed for consumers looking for lightness and quality without compromising on authentic taste: a lactose-free 0% fat Greek yogurt, now available in a convenient 500g format.
Combining creaminess, digestibility and strong nutritional value, this product meets the needs of health-conscious consumers and supports versatile usage in the kitchen. “With this launch, our goal is to offer an authentic Greek yogurt that’s good, inclusive and accessible to everyone,” says Michela Mastropasqua, Category Manager at Atlante.

Greek yogurt and family-size formats on the rise

The Greek yogurt category recorded +23% growth in both value and volume over the past year, confirming strong and growing demand.
The main drivers behind this trend are low-fat and lactose-free options, with the latter seeing a +37% increase in purchases — reflecting a rising interest in healthier and more inclusive eating habits.

While single-serve sizes (150g and 170g) remain dominant, larger formats such as 500g and 1kg are gaining traction, especially among households and consumers who use yogurt more frequently in cooking.
In this dynamic scenario, Atlante introduces a product that brings together functionality, quality and affordability.

A Greek yogurt for every need

Made according to the traditional Greek method, Atlante’s lactose-free 0% fat plain yogurt offers a complete nutritional profile and a naturally creamy texture.
Thanks to the total absence of lactose, it’s suitable for people with intolerances or sensitivities, while its fat-free, high-protein profile makes it ideal for those following a balanced diet or an active lifestyle.
The 500g format is perfect for daily consumption and for families looking for a practical, value-oriented solution.

More than yogurt: a versatile ingredient in the kitchen

Beyond direct consumption, this yogurt is highly versatile in the kitchen: ideal for breakfast with fruit and honey, in protein-rich smoothies, or in sauces, dressings and savoury dishes inspired by the Mediterranean tradition.
A product that combines taste, health and flexibility — bringing a touch of Greece to the table, every day.