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Dubai Chocolate now available in Malta with Greens supermarkets

11 August 2025

Dubai Chocolate 70g milk bar is now officially available in Malta’s retail market, with branded displays, through the renowned Greens supermarket chain.

Greens Supermarket is a family-run Maltese retail chain, which began as a small local shop and has grown into a well-established player with both physical and online presence. The company has successfully adapted to meet modern consumer needs, offering a wide range of products. Its commitment to service quality, customer focus and strong local roots make Greens a benchmark in the Maltese food retail sector.

Dubai Chocolate: a new take on Middle Eastern confectionery

In recent years, Dubai Chocolate has emerged as one of the most interesting trends in the international confectionery scene. Originally created by a small artisan producer in Dubai, it has rapidly become a contemporary icon of Middle Eastern patisserie. A product that blends classic Middle Eastern flavours, carefully selected ingredients and a creative approach to chocolate.

On social media—especially TikTok and Instagram—Dubai Chocolate content has gone viral: unboxing videos, tasting sessions and reviews have fuelled curiosity among millions of users, drawn in by its distinctive flavour combinations and refined aesthetics. But beyond its visual appeal, it’s the aromatic profile that has won over a growing audience of quality-conscious consumers.

The bar features a soft and rich milk chocolate shell that encases a layered filling with two key components: a smooth pistachio cream and a centre of Kataifi pastry—crispy, aromatic strands of toasted filo dough. The result is a compelling contrast of textures and flavours: soft and crunchy, sweet and roasted, turning every bite into a sensory experience.

Visually, it is equally distinctive: when sliced, the bright green pistachio filling stands out against the chocolate shell, making it photogenic and instantly recognisable. A carefully crafted appearance—always in service of flavour.

Dubai Chocolate now available at Greens stores in Malta

The launch in the Maltese market marks a strategic step in Atlante’s international growth path. Malta is a dynamic and responsive hub, known for its sensitivity to quality and food trends. As Cecilia Businaro, Export Commercial Assistant at Atlante, explains: “Our collaboration with Greens is a true partnership, built on shared goals. It’s not just about distribution—it’s a joint effort to introduce the product properly, also through effective social media communication. Together, we want to offer customers a quality experience, detail-oriented and aligned with emerging trends.”

Strategic digital support to boost visibility

As in other successful projects, our partnership with Greens includes a structured co-marketing activity alongside distribution. Our team developed a range of custom graphic concepts for social media, designed to highlight the entry of Dubai Chocolate in-store. This joint effort combines strategic vision with executional precision to support the product’s visibility and amplify its storytelling potential online. Every content asset is designed to engage audiences coherently, leveraging the visual and narrative tools that have already made this chocolate a global viral sensation.

Quality, export and strategic vision: Atlante’s continued growth

Atlante looks to the future with a strong focus on quality, export and sustainable development. Our commitment to innovation is reflected in our ability to offer market-specific solutions, built on consolidated expertise and a results-oriented mindset. The goal is clear: strengthen our international presence and embrace new global challenges, paving the way for growth and competitive positioning.