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Our oat-based ice cream comes in two flavour profiles designed to appeal to a broad consumer base: Vanilla — a timeless favourite — and the more daring Matcha. The Oat & Vanilla flavour offers a plant-based version of one of the most beloved ice cream classics. With a creamy and indulgent texture, the oat base enhances the natural sweetness of vanilla, achieving the perfect balance between taste and lightness. It’s ideal for those who love traditional flavours but wish to make modern, sustainable choices. The Oat & Matcha ice cream, on the other hand, is a bold and innovative product: matcha meets oat creaminess in a plant-based dessert that attracts curious, trend-savvy consumers open to new taste experiences. Matcha: The Superfood Winning Over Europe Matcha is more than a trend — it’s a wellness revolution. This prized Japanese green tea has become a daily ritual for millions around the globe thanks to its unique nutritional profile and numerous functional benefits. Rich in antioxidants, vitamins, beta-carotene and minerals, matcha is prized for its detoxifying and energising properties — making it the ideal natural alternative to coffee for those pursuing a balanced lifestyle. In 2024, the European matcha market reached an estimated value of €750 million, reflecting steady growth fuelled by health-conscious consumers seeking high-quality, natural products. Matcha’s digital presence is equally impressive: with over 15 billion global views on TikTok, it has become a cultural phenomenon and viral trend among younger generations.

New Oat-Based Ice Creams by Vegamo: Vanilla and Matcha Meet the Plant-Based Market
Marco Catinari from Atlante presents Vegamo plant-based innovations: global flavours and clean label

Ricette pulite e sapori etnici: Atlante presenta le novità Vegamo 2025

No-Fish Sticks and new Tofusion line: Vivera expands its plant-based range in Italy with Atlante
New Vegamo plant-based sauces: hummus and baba ganoush, preservative-free, gluten-free, made with HPP technology and inspired by traditional recipes.

New Vegamo plant-based sauces: a product line expansion blending tradition and innovation

Food Megatrends 2025: Growth and Innovation in the Plant-Based Sector
Illustration of the plant-based food revolution and its central role in the global food system – Atlante Plant Based Hub

The Future of Plant-Based: Innovation and Quality at the Heart of the Food Revolution

5 August 2025

Increasingly sophisticated, plant-based is driving innovation and reshaping quality and competitiveness standards across the global food system.

READ
Our oat-based ice cream comes in two flavour profiles designed to appeal to a broad consumer base: Vanilla — a timeless favourite — and the more daring Matcha. The Oat & Vanilla flavour offers a plant-based version of one of the most beloved ice cream classics. With a creamy and indulgent texture, the oat base enhances the natural sweetness of vanilla, achieving the perfect balance between taste and lightness. It’s ideal for those who love traditional flavours but wish to make modern, sustainable choices. The Oat & Matcha ice cream, on the other hand, is a bold and innovative product: matcha meets oat creaminess in a plant-based dessert that attracts curious, trend-savvy consumers open to new taste experiences. Matcha: The Superfood Winning Over Europe Matcha is more than a trend — it’s a wellness revolution. This prized Japanese green tea has become a daily ritual for millions around the globe thanks to its unique nutritional profile and numerous functional benefits. Rich in antioxidants, vitamins, beta-carotene and minerals, matcha is prized for its detoxifying and energising properties — making it the ideal natural alternative to coffee for those pursuing a balanced lifestyle. In 2024, the European matcha market reached an estimated value of €750 million, reflecting steady growth fuelled by health-conscious consumers seeking high-quality, natural products. Matcha’s digital presence is equally impressive: with over 15 billion global views on TikTok, it has become a cultural phenomenon and viral trend among younger generations.

New Oat-Based Ice Creams by Vegamo: Vanilla and Matcha Meet the Plant-Based Market

15 July 2025

Two new oat-based plant-based ice creams by Vegamo: Vanilla and Matcha. An innovative launch aligned with current market trends.

READ
Marco Catinari from Atlante presents Vegamo plant-based innovations: global flavours and clean label

Ricette pulite e sapori etnici: Atlante presenta le novità Vegamo 2025

9 July 2025

Vegamo 2025 launches new plant-based recipes with clean label and ethnic flavours. Atlante presents Protein Bites and Tofusion for a conscious food offer.

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No-Fish Sticks and new Tofusion line: Vivera expands its plant-based range in Italy with Atlante

30 June 2025

Atlante brings two new Vivera products to Italy: Sticks No-Fish and Tofusion Japanese Style. Plant-based innovations designed to meet evolving tastes, refresh the shelf, and respond to consumer trends.

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New Vegamo plant-based sauces: hummus and baba ganoush, preservative-free, gluten-free, made with HPP technology and inspired by traditional recipes.

New Vegamo plant-based sauces: a product line expansion blending tradition and innovation

12 May 2025

Discover the new range of Vegamo plant-based sauces: six preservative-free recipes made with HPP technology and inspired by Middle Eastern tradition.

READ

Food Megatrends 2025: Growth and Innovation in the Plant-Based Sector

13 March 2025

In 2025, the plant-based sector will grow thanks to new technologies and products that are tastier, more accessible, and functional, transforming food in a sustainable and healthy way.

READ