Behind the scenes of private label

18 April 2020

The recently released Marca XV Report on the evolution of private labels in Italy highlights that private labels lead the development of modern distribution. They conquered the trust of consumers and have proven to be more dynamic than brands in understanding and anticipating their needs. Moreover, private labels have strict traceability and quality protocols that meet the favour of consumers.

Atlante partners with main Italian and world retailes to develop private labels, offering complete “project management” for customers and producers, taking care of every aspect from product development to quality audits, packaging and distribution – always with a win-win approach.

Read the interview to Atlante’s CEO Natasha Linhart on private labels: