Atlante Shines at Rimini Wellness 2025 with Energy, Sports, and Flavor

GFF team at Rimini Wellness 2025 booth with GO FOR FIT protein bars and branded promotional materials on display.

12 June 2025

From May 29 to June 1, Atlante made its third consecutive appearance at Rimini Wellness, Italy’s leading fitness and wellness expo. Center stage at their booth: GFF – GO FOR FIT, the brand of protein bars that made a big splash with a vibrant and engaging presence.

The stand, carefully designed down to the last detail, stood out in the pavilion thanks to its eye-catching setup and a dynamic team that kept the energy high throughout the event. From 9 AM to 7 PM, the booth welcomed a steady stream of visitors drawn not only by the products but also by the wide range of interactive activities.

One of the main highlights was the fitness challenges — short bodyweight contests that pushed participants to their limits in a fun, competitive environment. Each round drew dozens of onlookers eager to test themselves and win exclusive GFF-branded prizes, including bars and merchandise. The initiative was such a hit that 48 challenges were hosted over the four days, making the booth a focal point of the fair.

GFF personal trainers and brand ambassadors played a key role in engaging visitors with passion and professionalism, creating a vibe perfectly in sync with the spirit of Rimini Wellness: energy, fun, and movement.

The Impact Reached Beyond the Booth

And the momentum didn’t stop there. Online, the brand saw explosive growth: over 12,000 followers gained (+30%) and a major increase in profile visits, impressions, and reach, thanks to the event content that encouraged strong user interaction.

Product feedback was overwhelmingly positive. Regular GFF consumers confirmed the quality they knew and loved, while first-time tasters were especially impressed by the rich flavor — with standout praise going to the new almond & peanut bar with dark chocolate, which quickly became a fan favorite.

With over 10,000 people actively engaged at the booth, Rimini Wellness proved to be not just a showcase for GFF, but a powerful platform to fuel its growth and spread the GO FOR FIT message across Italy and beyond.