Atlante
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Atlante Brings Organic Italian Tomatoes to Canada in Partnership with Marchés Tau
14 August 2025
Atlante is pleased to announce the expansion of its footprint in the Canadian market through a new strategic partnership with Marchés Tau—a long-established supermarket chain in Montreal since 1978, renowned for its commitment to organic, natural, and premium-quality products.
Established in 2024, this collaboration has led to the development of a comprehensive line of tomato-based products, crafted entirely in Italy and introduced to the Canadian market under the TAU brand—Marchés Tau’s own private label. This marks Atlante’s first private label venture in Canada and represents a significant milestone in our ability to deliver tailored, high-quality projects to international partners with a strong emphasis on provenance and ingredient integrity.
A Partnership Built on Shared Values
Marchés Tau was founded with a clear mission: to offer wholesome, sustainable, and environmentally conscious food choices. From the outset, it has earned the trust of Canadian consumers by curating its offering from suppliers who share the same commitment to wellness and sustainability.
It is precisely this alignment of values that underpins the collaboration with Atlante. Together, we are dedicated to bringing the finest of Italy’s agri-food tradition to the Canadian market. The TAU product line stems from a meticulously monitored supply chain—beginning with the cultivation of 100% Italian organic tomatoes and continuing through a production process that preserves their authentic flavour, nutritional quality, and freshness.
Two Product Lines, One Philosophy: Quality and Authenticity
The new TAU range features eleven organic references, grouped into two primary categories:
Organic Sauces: Tomato & Basil, Arrabbiata, Aubergine, Marinara, Pizza Sauce, Puttanesca, Tomato Tomato Derivatives: Passata, Diced Tomatoes (two formats), Whole Peeled Tomatoes (two formats)
Each product is made exclusively with Italian-grown organic tomatoes and carefully selected ingredients, meeting the expectations of consumers who prioritise origin, nutritional value, and sustainability. With premium positioning and a clear identity, the line integrates seamlessly into Marchés Tau’s curated in-store selection.
A New Bridge Between Italy and North America
This initiative is more than a commercial venture; it is a testament to Atlante’s ability to forge international partnerships built on trust, shared vision, and exceptional quality. From concept to shelf, the project has harnessed the synergy of multiple internal competencies, reflecting Atlante’s agile approach and deep understanding of international client needs.
A Strategic Milestone for Organic and Private Label Growth
Collaborating with a legacy retailer such as Marchés Tau further strengthens Atlante’s position in the organic and private label segments—markets in which we now hold robust expertise, with over 300 SKUs developed for international clients. This collaboration paves the way for new growth opportunities across the North American continent.
