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Atlante at Seoul Food & Hotel 2025

28 May 2025

A concrete commitment to international food service

From 10 to 13 June 2025, Atlante will be exhibiting at Seoul Food & Hotel, the leading trade event for the hospitality sector in South Korea.
This is a strategic opportunity to showcase our range and demonstrate what we really mean by food service.
Find us in Hall 4 | Stand 4E604.

For us, South Korea is a natural extension of the path we’ve already taken in Japan, China and other complex markets.
It’s not about replicating models — it’s about recognising local specificities and offering a range that is coherent, credible and ready to use, but always carefully developed.

The Atlante food service range: pasta, tomatoes and professional solutions

Our selection for Seoul focuses on categories that respond directly to the needs of the Korean market, shaped by real-world experience with local buyers and operators.

Pasta and tomato products are our starting point — two ingredients we know inside out and that we know how to adapt to very different operational contexts.
Our pasta is chosen for its structure, cooking performance and yield, even in high-volume settings, with formats designed for modern kitchens.
Tomatoes — from pulp to ready-to-use sauces — have long been a cornerstone of our supply chain, processed in Italy using fully traceable raw materials.

Alongside these categories, we offer a complementary selection that includes oils, lemon juice, premium wines and versatile ready-to-use options.
Everything is built with consistency in mind — balancing core references with efficient add-ons and quick-service solutions.

Every product is selected with a clear logic: to make life easier for those working between kitchen and dining room, streamline time and cost, ensure consistent results and leave space for culinary interpretation.

Atlante quality, served on the plate

For us, explaining a product isn’t enough — it needs to be tasted.
Each day of the fair, in the late morning, visitors will have the chance to sample simple Italian-inspired dishes featuring our pasta and tomato products.

Recipes will be prepared by Chef Biagio Aprea, an Italian professional with years of experience in Korea.
These aren’t show-cooking events — they’re genuine opportunities to experience the quality and versatility of our ingredients, brought to life by someone who understands both cultures.

Atlante in Seoul: a strategic partner to build value

We’re not attending the fair just to be seen — our presence is part of a broader journey.
One that sees us working side by side with importers, distributors and horeca buyers to build projects that combine quality, efficiency and local relevance.

We don’t sell off-the-shelf solutions.
We build partnerships.

And in that sense, this event is just the beginning. Because for us, growth means understanding the market, adapting our offer and showing up in the right way — with expertise, vision and respect.

We look forward to meeting you at Seoul Food & Hotel, Hall 4 | Stand 4E604.