Atlante
News
Atlante launches spreadable feta: rustic soul, authentic taste
24 July 2025
For over ten years, Atlante has been a specialist in Greek products. In 2025, the company expands its assortment with a significant new addition: spreadable feta in a tub format under the Kionas brand, a modern and practical take on one of the Mediterranean’s most iconic cheeses.
This launch marks another step in Atlante’s strategy, which focuses on responsible innovation to enhance tradition and meet evolving consumer needs.
“In 2025, we set out to transform a staple of Greek food culture into a product that is even more accessible and versatile.
The spreadable feta retains the authenticity of traditional Greek flavour, combined with the practicality modern life demands,” comments Michela Mastropasqua, Category Manager at Atlante.
“Working closely with our R&D department, we focused on new product ideas capable of surprising the Italian market, without losing sight of our roots.
When tradition and innovation come together, solid projects emerge. Greece continues to play a key role in the Atlante portfolio, turning cultural heritage into contemporary taste.”
The context: Greek products on the rise in Italy
The Italian market is showing growing interest in Greek products, increasingly associated with healthy, authentic and flavourful eating.
According to Nielsen data (AT 30/06/2025), the Greek specialities segment reached a value of €631 million, with +23% growth in value and +27% in volume compared to the previous year.
Among the most dynamic categories are Greek cheeses, led by feta: €108 million in value, +20% in value and +23% in volume.
This trend rewards brands that successfully combine authenticity, wellbeing and innovation in format. The new Atlante launch fits precisely into this scenario.
Why a spreadable feta?
The spreadable feta meets three key needs of today’s consumer:
Practicality: easy to spread, simple to use, suitable for any occasion.
Versatility: ideal for both cold and hot preparations, from appetisers to more structured dishes.
Authentic flavour: preserves the full aromatic richness of traditional Greek feta, in a new and functional format.
This product broadens usage occasions while staying true to the values that define the Atlante offering: carefully selected ingredients, supply chain oversight, guaranteed authenticity.
Available under the Kionas brand and for private label, the spreadable feta offers a new interpretation of one of the most recognisable flavours of Greek cuisine.
Kionas: Atlante’s interpretation of contemporary Greece
Kionas is Atlante’s dedicated brand for Greek specialities, designed to offer a coherent, extensive and recognisable range.
From authentic Greek yoghurt to Feta DOP variations and Light Greek Cheese, including the latest format innovations, Kionas covers key segments with products that meet different positioning and target needs.
A solid and constantly evolving project, designed to bring to market reliable products suitable for both branded and private label distribution, with consistent quality and a clear identity.
