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The Cathedral City range in Italy expands with Mild Cheddar

19 June 2025

The Cathedral City assortment in Italy is enriched with a new reference designed to win over an even wider audience: Mild Cheddar. It is a product with a more delicate taste, yet always faithful to the English quality and tradition that distinguishes the entire range.
Exclusively distributed by Atlante for the Italian market, Mild Cheddar expands the Cathedral City offering alongside the already well-known Mature and Extra Mature blocks and the sliced format. Offered in a practical 200g block, it represents a perfect choice for the whole family thanks to its soft, rounded, and creamy flavor.

Top-quality Cheddar

Cathedral City cheddar, the number 1 cheese brand in the United Kingdom, is made exclusively with 100% English milk, sourced from the fertile pastures of South West England. The mild climate of these areas supports the production of fresh, high-quality milk, which gives the cheese a naturally creamy texture.

Production takes place at the multi-award-winning creamery in Davidstow, which is supplied by a network of around 330 local farmers. Cathedral City Mild Cheddar is aged for 4 months using an exclusive recipe perfected over more than 50 years of experience: a process that preserves all the authenticity of English cheddar, but with a softer and more accessible profile. Its naturally white color – with no added coloring – guarantees genuineness and respect for tradition.

Mild Cheddar: a taste that combines delicacy and versatility

Mild Cheddar meets the needs of an audience looking for a cheese with a more delicate yet still distinctive flavor, perfect for everyday use in the kitchen. Ideal for children and those who prefer milder tastes, it represents a valid alternative for tasty recipes that contain all the flavor of cheddar.

Thanks to its natural creaminess, it lends itself perfectly to multiple uses: from slices on toast, to salads, to hot dishes such as omelettes or savory pies. It is also excellent enjoyed on its own, paired with dried fruit or jams, for a nutritious and satisfying break.

The launch of Cathedral City Mild Cheddar is supported by a multichannel communication strategy dedicated to the Italian audience. In addition to an active presence on social media, Atlante has developed a dedicated website and organizes events and tastings throughout the country to promote the authenticity of real English cheddar.

With this new reference, Cathedral City confirms its commitment to offering an increasingly complete assortment tailored to Italian consumer preferences, while staying true to its identity rooted in tradition, quality, and unmistakable taste.