Atlante
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Atlante taps into the Bubble Tea trend with a ready-to-drink product that blends flavour, innovation and sustainability
5 June 2025
Atlante expands its portfolio of innovative beverages with a new ready-to-drink Bubble Tea, developed in response to growing demand for experiential and contemporary products.
Launched exclusively at Esselunga, this new offering enters a fast-growing category, with a formulation designed to reflect the evolving tastes and lifestyles of a young, conscious audience.
“Bubble Tea is a global trend that’s rapidly gaining traction in Italy as well, particularly among younger generations,” says Elisa Tabanelli, Category Manager at Atlante, “We saw this as an opportunity to create a product that is accessible, easy to enjoy, and aligned with the expectations of today’s consumers. Our aim is to bring the most promising international trends to the Italian market, while staying true to our core values of sustainability, inclusivity and innovation.”
Bubble Tea: the pop experience conquering the chilled shelf
Atlante’s Bubble Tea is much more than just a beverage—it’s a multisensory experience designed for a young, conscious, and curious audience. Now available in the chilled section, the product brings colour and innovation to the ready-to-drink category with two vibrant flavour options:
Red Passion: strawberry tea with passion fruit popping bubbles
Kyoto Spring: peach tea with lime popping bubbles
Both products come in a convenient ready-to-drink cup with an integrated compostable straw, combining ease of use with a sustainable approach.
Sustainability, Inclusivity, and Italian Quality
The new Bubble Tea line offers the perfect blend of flavour, convenience, and responsibility:
Vegan & Gluten Free: suitable for all, including those with specific dietary needs
Natural coloring, no artificial additives
Made in Italy: guaranteeing production quality and reliability
With this launch, Atlante strengthens its position as a strategic partner in the distribution of on-trend products, turning global trends into accessible offerings tailored to the expectations of Italian consumers
