Atlante launches its first branded plant-based alternative to salmon fillet on the Italian market in 2023

17 January 2023

The Plant Heroes line expands with new products ready to revolutionise the market of meat alternatives. Atlante is proud to announce two exclusive products that will enter the range in 2023 and will be exclusively presented at the Marca exhibition on 18 and 19 January.

The first great innovation is Italy’s first plant-based alternative to salmon fillet.

In recent years, there has been increasing awareness of the negative correlation between fishing and sustainability. Practices such as illegal fishing, the destruction of critical habitats and the accidental capture of endangered species are seriously undermining the ecosystem of our oceans. It is even estimated that 75% of fish species in the Mediterranean are overfished (source: WWF). Thanks to information channels and documentaries that have gone viral such as Seaspiracy, many consumers are looking for more sustainable solutions that allow them to enjoy the taste of seafood without having a negative impact on our planet.

This is why Plant Heroes Zero Salmon was created: we aim to be the answer for those who love the taste and convenience of the much-loved salmon fillet, with Zero harm to our oceans!

Our R&D department puts a lot of emphasis on developing cutting edge products, which is why Zero Salmon meets our standards when it comes to both taste and ingredients. In fact, this product concept simultaneously replicates both the taste and texture of salmon. It is also a nutritional alternative to fish, as it is rich in Omega 3, iron, and vitamin B12, as well as being a source of protein.

We look forward to seeing you at the Atlante stand at Marca 2023 (hall 21, stand B13) for an exclusive preview of our Plant Heroes plast-based salmon fillet!