Vivera’s vegan steak distributed by Atlante for the Italian market

1024 683 Atlante srl

It may look like a regular steak, but there is no trace of meat. Atlante is the Italian distributor of Vivera’s vegan steak which looks, feels and tastes like meat but is 100% plant-based. This allows both vegetarians, vegans and flexitarians to enjoy this ground-breaking meat alternative.

The development of plant-based steak in mass production fits in the growing popularity of healthy and high quality meat replacements. Consumer interest in healthier and sustainable food is significantly increasing in many parts of Europe. As the world’s meat production is projected to double by 2050 according to FAO (Food and Agriculture Organization of the UN) the availability of meat alternatives becomes more relevant than ever before. Consumption of plant-based meat alternatives can significantly reduce the environmental impact and the use of scarce resources like water and farmland.

The Italian market has welcomed this breakthrough product with great interest: